Built for Singapore SMEs

Use cases that drivereal business results

See how Singapore SMEs use GoodForm to collect feedback, improve their products, and build customer trust. Each use case includes real benefits and ROI.

PDPA Compliant

Multi-language Support

Proven ROI

Online Retail

E-commerce Product Reviews

Collect and manage product reviews from your online store to build trust and improve conversion rates.

The Problem

SMEs struggle to collect authentic reviews and respond to customer feedback across multiple platforms like Shopee, Lazada, and their own websites.

How GoodForm Solves It

Unify all product reviews in one dashboard. Get AI-powered insights on sentiment, common issues, and feature requests. Show customers you listen with a public roadmap.

Business Impact

Increase conversion rates by 15-30% with authentic reviews

Identify product defects early before they impact sales

Improve SEO rankings with fresh, user-generated content

Build customer trust with transparent response to feedback

Comply with PDPA requirements for customer data handling

Key Features You'll Use

Embed review forms on product pages

Import reviews from Shopee, Lazada, Qoo10

Auto-categorize by product, sentiment, and urgency

Public roadmap showing improvements made from reviews

Email notifications when new reviews arrive

Food & Beverage

F&B Customer Feedback

Gather real-time feedback from diners to improve service quality and menu offerings.

The Problem

F&B businesses in Singapore receive feedback through Google Reviews, Facebook, WhatsApp, and in-person comments—making it hard to track and act on.

How GoodForm Solves It

Centralize all feedback channels. Get instant alerts for negative reviews. Track sentiment trends and menu item popularity. Respond publicly to show you care.

Business Impact

Respond to negative reviews within hours, not days

Identify popular dishes and menu gaps with AI insights

Improve service quality based on recurring feedback themes

Build reputation with public responses and improvements

Track customer satisfaction trends over time

Key Features You'll Use

QR code feedback forms on tables

Import from Google Reviews, Facebook, TripAdvisor

Real-time alerts for negative sentiment

Menu item popularity analytics

Public roadmap of improvements (e.g., "We added vegetarian options")

Professional Services

Service Business Feedback

Manage client feedback for consulting, legal, accounting, and other service-based SMEs.

The Problem

Service businesses need to track client satisfaction, identify service gaps, and demonstrate value to retain clients in Singapore's competitive market.

How GoodForm Solves It

Collect feedback after each engagement. Analyze sentiment and themes. Share improvements with clients to show continuous value.

Business Impact

Improve client retention by addressing concerns proactively

Identify service gaps before clients churn

Demonstrate value with public case studies and improvements

Build referral pipeline with satisfied clients

Comply with professional standards and client expectations

Key Features You'll Use

Post-service feedback forms

Client satisfaction scoring and trends

Service category tagging (consultation, delivery, follow-up)

Private client portals for feedback history

Automated follow-up for low satisfaction scores

Brick & Mortar Retail

Retail Customer Experience

Capture in-store feedback and online reviews to improve the shopping experience.

The Problem

Retailers struggle to connect online reviews with in-store experiences, missing opportunities to improve customer service and inventory.

How GoodForm Solves It

Unify online reviews and in-store feedback. Track common complaints about products, staff, or store layout. Show customers you're improving based on their input.

Business Impact

Bridge online and offline customer experiences

Identify staff training needs from feedback patterns

Optimize store layout based on customer suggestions

Improve inventory decisions with product feedback

Build local reputation in Singapore neighborhoods

Key Features You'll Use

In-store QR code feedback forms

Import from Google Reviews, Facebook

Location-based feedback tracking

Staff performance insights (anonymized)

Public improvements showcase

Technology

SaaS & Tech Product Feedback

Collect feature requests and bug reports from users to prioritize your product roadmap.

The Problem

Tech SMEs receive feedback through support tickets, app store reviews, emails, and social media—making it hard to prioritize what to build next.

How GoodForm Solves It

Centralize all user feedback. Use AI to identify themes and urgency. Share a public roadmap so users see their requests being addressed.

Business Impact

Prioritize features based on actual user demand

Reduce churn by showing users you listen

Build product-market fit with data-driven decisions

Improve app store ratings by addressing common complaints

Create transparency that builds user trust

Key Features You'll Use

In-app feedback widgets

Import from App Store, Google Play, support tools

Feature request voting and prioritization

Bug report categorization and tracking

Public product roadmap with status updates

Healthcare

Healthcare & Wellness Feedback

Manage patient feedback while maintaining privacy and compliance with Singapore healthcare regulations.

The Problem

Healthcare providers need to collect patient feedback while maintaining PDPA compliance and handling sensitive information securely.

How GoodForm Solves It

Secure feedback collection with privacy controls. Analyze patient satisfaction trends. Share general improvements publicly while keeping individual feedback private.

Business Impact

Improve patient satisfaction scores

Identify service improvement opportunities

Maintain PDPA compliance with secure data handling

Build trust through transparent communication

Track satisfaction trends across services

Key Features You'll Use

PDPA-compliant feedback forms

Secure, encrypted data storage

Anonymized sentiment analysis

Service category tracking

Private patient portals

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